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McDonald's to open 200 restaurants in the Nordic region in 10 years
It will also begin home deliveries this year, as it strives to win back fast food customers.
According to Reuters, the moves are part of a turnaround drive led by chief executive Steve Easterbrook, who is aiming to recapture market share from rivals ranging from Yum Brands Inc’s Taco Bell to Dunkin’ Brands Group Inc.
Starting in May, the fast food chain will begin home delivery in Sweden and Finland, followed by Denmark and Norway in the second half of the year.
The expansion will create 5,000 jobs in the region, the company said.
