PAUL UK's online sales surge 58%

It reported a 9.6% increase on the Group turnover and a 2.4% rise in revenue on a like-for-like basis.

Its Group EBITDA was also maintained at £3.2m, 0.7% up on last year. With three new units opened, online sales increased by 58% due to increased IT investment in the brand’s online ordering system.

Further development of the brand’s catering/delivery range resulted in the introduction of more individual products, a greater selection of platters for corporate meetings/parties and more variety in PAUL’s special celebration cakes. PAUL also increased its reusable cup benefit, as part of the ‘PAUL Cares Policy’, from 10p to a 25p discount for customers

PAUL UK CEO Jean-Michel Orieux said, “This is solid and pleasing performance from Paul in the light of challenging trading conditions such as rising property costs, fall in sterling and increased minimum wage. Closer ties with suppliers and improved menu engineering saw costs controlled, allowing us to continue to strategically and carefully expand. We owe these results to our amazing, committed team who daily deliver our promise of freshness and passion for quality to our loyal customers. We will continue to evolve our product range and are confident that PAUL will continue to engage with our customers and perform well.”