Its customers are frustrated because this year's tokens don't have a sticky back.
According to The Sun, McDonald's said that it's "absolute nonsense" to suggest that it's a move taken to make the game harder, but customers are still pretty upset. Guests need to collect a complete set of tokens handed out with their orders to win.
"Clearly what you have done is cost-cutting and less chances for people to win as they will lose your ‘stickers."
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