NEW CONCEPTS | Staff Reporter, UK

Deliveroo launches artisan bakery offering

The Treat Yo-Self Bakery offers premium twists on British classic bakes.

Starting on February 1st, the food delivery app expects to see a 62% jump in orders of comfort food. The Treat-Yo Self bakery, created to cater for the increased demand for guilty pleasures, will offer Londoners premium versions of British classics.

The new menu includes a sausage roll, a Wagyu beef steak bake, and a vegetarian option. The indulgent bakery menu will be available exclusively via Deliveroo on February 1st. Customers across London will be able to open the app and buy the pastries in a few clicks.

Joe Groves of Deliveroo said, “Spare a thought for the humble sausage roll, who has felt totally out of place this month. More than 150 000 people signed up for Veganuary this year, and for many of them, 1st of February will be their first taste of meat in 2018. We saw a 62% spike in orders of comfort food this time last year – so we’ve created the Treat Yo-Self bakery to help Deliveroo customers celebrate the end of their diets in style.”

The Treat-Yo Self bakery will be available across London on the 1st of February, while stocks last. Each baked slice of heaven is priced at £5.


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