Domino’s Pizza Group introduces chicken sub-brand in the UK
It is currently being trialled at 187 Domino's restaurants.
Domino’s Pizza Group, the UK-based franchisee of Domino's, has announced that it is entering the chicken game with the launch of the Chick ‘N’ Dip, a new sub-brand currently being trialled at 187 Domino’s restaurants in the northwest of England and Northern Ireland.
Chick ‘N Dip offers chicken tenders, wings, and boneless bites, served hot with a choice of nine dips. The tenders come in portions of three or five, wings in eight or 12, and boneless Bites in eight or 12.
The range is paired with nine dips inspired by global flavours, giving customers options that span smoky, spicy, tangy, and sweet profiles.
The move comes as the chicken segment saw a significant boom, where chain-owned restaurants have increased 30% over the last four years, according to Meaningful Vision.
