The result from the recent NPD Group's study shows that 28% of visits to the out of home (OOH) market involve some form of deal or promotion.
This amounts to 3 billion visits a year and is worth £14.5 billion (data from the end of December 2017). Throughout 2016 and most of 2017, non-deal visits were growing ahead of deal visits, this has now changed as consumers began to suffer from discount fatigue.
Read the whole summary of the study here.
Since you're here...
...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.
We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.
Let us help you drive your business forward with a good partnership!