QSR Media UK

Nearly 46% of UK employees reportedly eating lunch at their desks,

Demand driven by late-night and post-midnight orders

The launch comes as Irish food and culture gain momentum in the UK.

The new format tailors the chain for travellers on the move.

Additional locations are planned across Fife, the Highlands, and Inverness.

The new format will debut at Wraps & Wings’ next opening in Q3.

Prizes include free courses, merchandise, voucheers, beer cases, and a holiday to Italy.

The return follows co-founder John Vincent rejoining in October 2025.

Fluffy Fluffy will occupy 1,548 sq ft on Silbury Boulevard, with Chopstix taking 3,323 sq ft on Silbury Arcade.

The launch will be followed by summer activations and surprise pop-ups across the UK.

The move targets younger consumers, who are fueling growth in the UK's fried chicken market.

Yum!’s board approved the deals, which are expected to close in the third quarter of 2026.

Includes one medium fries per week for a year.

It is also updating its visual identity, including changes to its bucket design.