B Bagel highlights delivery as core channel reshaping operations
Building tighter operational systems and training ensures delivery quality mirrors in-store execution.
As delivery cements its role at the centre of the QSR model, operators are being forced to rethink how they maintain quality, speed, and consistency beyond the four walls of the restaurant.
Ahead of the QSR Media UK Conference & Awards 2026, Yoav Baumgarten, managing director and co-founder of B Bagel, said this shift has driven brands to treat delivery as a core channel, whilst simplifying menus and sharpening focus on core products to improve operational efficiency.
He also outlined the brand’s ongoing evolution programme, key performance priorities, and why a clearly defined proposition will be critical as cost pressures persist and competition intensifies.
QSR Media: Looking back on the past 12 months, how would you describe the biggest shift in the QSR operating environment, and what has that required brands to do differently?
Yoav Baumgarten: Over the past 12 months, we’ve seen a clear acceleration in home delivery, with double-digit like-for-like growth through platforms like Deliveroo. This shift has required brands to treat delivery as a core channel rather than an add-on, investing in operational precision, targeted training, and tighter quality control to ensure consistency off-premise matches the in-store experience.
As brands simplify menus, refine promotions, and rethink formats, what operating or commercial decisions have had the biggest impact on your brand?
Over the last two years, we’ve streamlined our menu by removing items and full categories that weren’t central to our core proposition. This allowed us to focus on what we do best—bagels—whilst improving speed of service and operational efficiency. The result has been faster preparation times, better consistency, and stronger performance across both in-store and delivery channels.
What investments are you going to focus on for the brand, and what KPI targets can you share?
We are currently in the middle of a 12-month brand evolution programme, with the rollout phase underway and expected to continue over the next six months. Our primary KPI is brand recognition, which we expect will translate into sustained top-line growth over time, supported by improved customer engagement and consistency across all touchpoints.
What will be the next major challenge for the industry, and how should it be addressed?
The industry continues to face significant cost pressures, driven by government policy and broader macroeconomic factors, including geopolitical instability such as the Middle East conflict. As a result, operators will need to stay highly disciplined on costs and productivity but also accept that, unfortunately, some level of price increase will be necessary to maintain sustainable operations whilst protecting quality and consistency.
Looking ahead to the next 12 to 24 months, what will separate the brands that keep gaining share from those that fall behind?
This is the era of specialists—brands with a strong, well-defined USP that execute it exceptionally well will continue to gain share, whilst those trying to be everything to everyone risk falling behind.
Hear more from Yoav at the QSR Media UK Conference & Awards 2026 on 22 June at the Park Plaza Victoria, London, UK. For more information, please click this link.
