They have urged people to boycott McDonald's and other American firms to "defend the economic Great Wall".
According to The Straits Times, US President Donald Trump's tariffs on Chinese goods have roused nationalist sentiment in the world's second largest economy, where consumers have a long track record of spurning foreign products when political nerves are frayed.
Appeals to shun the likes of McDonald's, KFC and Apple's iPhone have appeared on the popular WeChat messaging app and the Weibo microblogging website in recent days.
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