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NEW CONCEPTS | Staff Reporter, UK

Artisan Italian ice cream shop We Love Puro to open first UK store

The upcoming outlet will be located at Newcastle.

Artisan Italian ice parlour We Love Puro is set to open its first UK branch this year.

Chronicle Live reports that a planning application has been submitted to the Newcastle City Council for the proposed site in Pilgrim Street.

The new outlet will include refurbishment of unused retail space, which is over three main levels, with the ground floor as the main space.

"The surrounding areas also include retail uses and office uses – all of which will benefit from a wider diversity of leisure offerings and provide strong marketing potential,” the application said.

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