UK sandwich consumption rises as eating-out habits shift

The report identifies three main drivers: taste, quality, and convenience.

Half of UK consumers say they are eating sandwiches out of home more often than they did a year ago, according to a Délifrance report based on a survey of 1,000 regular sandwich eaters.

The report points to three drivers behind the increase: taste, quality, and convenience.

Around 34% of respondents say tastiness is the most important reason they pick one sandwich over another, and 63% link freshly made sandwiches with better taste.

Visual freshness cues—such as visible preparation, crisp salad, and clear menu descriptions—also shape expectations.

Consumers also point to the filling itself, the balance of flavours and portion size as key to whether a sandwich is seen as good.

Bread is part of that judgment too, with 39% saying the type of bread affects how tasty the sandwich is, rather than treating it as a neutral carrier.

On cuisine preferences, British-style sandwiches dominate (70%), followed by American (45%) and Italian (34%).

Quality is the second most cited driver, selected by 33% of respondents.

Nearly half (46%) say improvements in quality are the main reason they are eating more sandwiches overall.

It also appears to encourage variety, with 29% saying higher-quality fillings would make them try options outside their usual choices.

Convenience remains a major factor, with 47% saying ease of access is what drives their purchase decisions.

The report notes that pre-ordering systems, technology, and upgraded grab-and-go formats are helping meet demand from busy consumers, provided quality is not sacrificed.

The findings are based on research for “Prove It: The Trends Driving Sandwich Consumption in 2026.”