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How a shift in strategy will boost Wimpy’s 70-year legacy
How a shift in strategy will boost Wimpy’s 70-year legacy
Adapting to changes in the high street was a significant challenge for the brand.
How fast-food chains utilise meal deals and LTOs to meet changing consumer demands
LTOs and seasonal items’ share on the menu has grown by 12% in the last year.
Shift in fast food menus sees focus on £5-£10 offerings
25% of menu items are in this bracket but the landscape is slowly shifting.
How Bubbleology cracked the competitive bubble tea market
Assad Khan, CEO, explains why expanding store footprint is not a priority.
What’s next for Creams Cafe?
The brand is investing in tech stacks and creating new roles to fuel its expansion plans
Fast food menus balloon 6% over the last year
By assortment size, drinks are leading the way.
Fast food chains adapt menus amidst decreasing demand
Chains continue to focus on meal deals and LTOs.
2 nations’ flavours collide inside wagamama’s centre of innovation
The new Chicken Katsu Pie is a product of this centre of innovation.
Pret A Manger discuss localised menu offerings
Creating tailored experiences through localised menu offerings could be the next big thing.
Secret ingredients behind popular price promotion
Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.
The Avocado Show gears up for growth across EMEA
Eric Lefebvre joins this year’s conference to talk about brand expansion strategies.
Subway’s Deniz Safa on why balance is key when innovating
Deniz shares her thoughts on how brands should innovate in today’s world.
Jollibee enhances UK presence with delivery reach
Jollibee's Head of Marketing - UK believes they will invest more in delivery this year.
Combo meals surge as top fast-food offer
This type of offers made up almost half of special price promotions in 2023.
Special price offers, free delivery tops list of preferred strategy for price promotions in 2023
Campaigns offering percentage discount are prevalent amongst delivery aggregators.
Neat redefines its narrative for a more fresh universal appeal
It has taken a stronger stance in creating more healthier options for consumers.
Fast food promotion tactics defend against rising costs
Tactics such as offering more specials, meal deals, and free delivery have surged.
